Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the service disclosed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global release. This development comes amid a rise in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising video streams on a popular video site only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a label for poor-quality, mass-produced content that is often illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its app identified as AI-generated. Overall, over 100 mn pieces of content are uploaded to the service daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they watch by using the “manage topic” option in the app and selecting “AI-generated content”. Additional categories that currently be modified under the tool include politics, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules require creators to tag “realistic” AI-made content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any believable AI video that is not labeled can be removed under its community policies.
In addition, the service will henceforth add an AI-generated label to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2m awareness program for professionals and groups to develop learning resources about ethical AI use. This program will support charitable organizations dedicated to training computer science.
Platform Protection
The video-sharing app has supported its content review process, during controversy over proposals to cut jobs for a large number of review team members in Britain. It is planning to reduce hundreds of positions in its trust and safety team in London, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official explained that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
